Test versions
Your client approves 2 or 3 versions of a post. They run through Buffer, and you hand over a receipt showing which did better.
For agencies and UGC marketers on Buffer
Test the versions your client already approved.
Your client signs off 2 or 3 versions from one link, no login. You run them through Buffer. Then you hand over a one-page receipt: who approved what, what changed after, and which version did better.
Connect your Buffer accountPiyoPost receipt
Version B did better on reach
| A | 2,940 | Approved |
|---|---|---|
| B | 4,120 | Approved, re-approved after an edit |
| C | Not run | Rejected |
Example numbers. Two posts can't show why one did better.
Track creators
See at a glance whether each UGC creator has posted. They connect their own Buffer, post through yours, or paste a link. See views opens the post on the network.
How a version test runs
- Versions you already drafted in Buffer, picked here. Picking them changes nothing in Buffer.
- One link for the client. Comments land at the exact second of the video and show up as Notes in Buffer.
- Scheduled a few days apart, same time of day, order shuffled.
- Edit check. If a post changes after approval, it comes back out of the queue and goes back to the client.
- Receipt. Drop in Buffer's Insights export. The numbers stay in your browser.